2017 marked another year of unwavering demand for Rolex watches, solidifying the brand's position as a titan in the luxury watch industry. While pinpointing the absolute "most popular" is subjective and depends on data sources (sales figures are rarely publicly released by Rolex), we can examine various lists, rankings, and trends from that year to paint a picture of the models that captured the most attention and desire. This analysis will delve into several categories, including "most desirable," "top 10," "top 5," "nicest," "most famous," "most iconic," "best ever," and "coolest," drawing on expert opinions, online forums, and auction results to build a comprehensive overview of the Rolex landscape in 2017.
The Submariner: An Enduring Classic
The Rolex Submariner consistently features near the top of any "most popular" Rolex list, and 2017 was no exception. Its iconic design, robust functionality, and legendary history cemented its place as a must-have for collectors and enthusiasts alike. Several variations of the Submariner were highly sought after in 2017, including the classic 116610LN (black ceramic bezel) and the 116610LV (green "Hulk" bezel). The Hulk, in particular, benefited from its relative scarcity and vibrant green color, driving up demand and prices. The appeal of the Submariner lies in its versatility; it's at home on a diving expedition or a formal evening event, showcasing its timeless design and impeccable craftsmanship. Its association with legendary figures and its presence in popular culture further enhance its allure.
The Daytona: A Legend on the Track and Beyond
The Rolex Cosmograph Daytona, a chronograph watch initially designed for professional racing drivers, maintained its position as one of the most desirable and coveted Rolex models in 2017. The Daytona's complex movement, precise timing functions, and elegant design have made it a grail watch for many collectors. Specific variations, like the steel Daytona with a black ceramic bezel (reference 116500LN), were particularly hard to find due to high demand and relatively limited production. The Daytona's reputation for exclusivity and its association with iconic racing figures have significantly contributed to its enduring popularity. Its value appreciation in the secondary market further underlines its desirability among investors and collectors.
The GMT-Master II: A Traveler's Companion
The Rolex GMT-Master II, known for its ability to display multiple time zones simultaneously, remained a highly popular choice in 2017. The "Pepsi" bezel GMT-Master II (reference 116710BLRO) with its iconic blue and red ceramic bezel was particularly sought-after, often commanding significant premiums on the secondary market due to its limited availability. The GMT-Master II's practicality and stylish design make it appealing to both frequent travelers and watch enthusiasts who appreciate its unique functionality. Its versatility and association with aviation and exploration have cemented its status as a classic Rolex model.
The Datejust: A Timeless Elegance
The Rolex Datejust, a quintessential example of classic watch design, continues to be a popular choice year after year. Its understated elegance, enduring style, and reliable performance make it a versatile timepiece suitable for any occasion. The Datejust's popularity stems from its timeless appeal and its ability to transcend fleeting trends. Various variations, from those with jubilee bracelets to those with fluted bezels, cater to a wide range of tastes and preferences. The Datejust's enduring presence in the market highlights its consistent appeal and its status as a classic Rolex model.
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